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Agricultural soils are a large land-based sink for atmospheric carbon with additional potential to contribute to the sequestration of atmospheric carbon, though questions still remain as to the magnitude and rate of this mitigation opportunity. This potential has spurred a desire to connect growers with carbon markets to realize the environmental and economic value of agricultural practices. Concurrently, the markets are facing increasing scrutiny as well, given the evolving science, the necessity of mitigating our climate impact, and increasing public interest. This episode of Keynotes highlights the work of the Agricultural Climate Market Collaborative,  a voluntary group facilitated by the Keystone Policy Center to identify collective, precompetitive actions that could create more transparency and build trust in the marketplace; provide more coordinated and consistent feedback to protocol bodies, USDA, and others; and ultimately contribute to a clearer marketplace that can scale towards meaningful impact.

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