Agtech’s Field of Dreams in Salinas
Update: 2025-07-07
Description
In this Voices of the Valley episode, Western Growers SeniorVice President, Innovation, Walt Duflock and The Reservoir CEO Danny Bernstein introduce Reservoir Farms, a first-of-its-kind initiative in Salinas, Calif., where agtech startups can work with growers to do field trials of their technologies. In tandem with endeavors from the Western Growers Center for Innovation and Technology, Reservoir is trying to solve one of ag’s biggest problems: there is simply not enough labor to get crops out of the field and onto dinner tables. “We have a big and growing line-item expense challenge withgrowers in California,” Duflock says. “The best and maybe only realistic scalable solution for that is robots.”
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