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Aidan Anderson, Founder of The Local Project, shares his entrepreneurial journey from carpenter to media visionary — a story of resilience, creativity, and business growth.

He is putting Australian design on the world map. Aidan's transformed his love for craftsmanship into a global platform that's become the go-to voice for authentic architecture and design storytelling.

What started with Aidan's hands-on background in furniture making has evolved into something massive - The Local Project now reaches international markets, including a serious presence across the States. But here's what makes Aidan different: he's never lost sight of celebrating genuine innovation and community connection. This conversation explores building authentic brands, scaling without losing soul, and why Australian design deserves global recognition.

Key Takeaways:

• Aidan Anderson emphasises the value of storytelling in design and how authentic narratives fuel The Local Project's growth.
• The strategic use of video content during the rise of digital media has been pivotal in expanding The Local Project’s reach and influence.
• Aidan's leadership is defined by fostering community, supporting other creatives, and maintaining precision and excellence in The Local Project’s productions.
• The U.S. expansion underscores the global appeal of Australian and New Zealand design, as recognised by international audiences.
• Aidan’s open embrace of AI showcases his commitment to innovation and efficiency, aiming to enhance team capabilities and business operations.

Notable Quotes:

1. "I knew I wanted to create and pivot into the video world, but at the same time, like, video was so incredibly costly."
2. "Audiences can pick up on authenticity and as soon as you start bending it, it's when you lose a lot of brand loyalty and audience trust."
3. "The beauty of the content we do, it's raw, authentic, it's beautifully produced, but it is of a home and AI can't replicate that."
4. "Build Beautiful to me just kind of feels like, just stay true to yourself. Design what you love for you, with you, for your family."
5. "You need to sell the vision and the dream and use that as your vessel."

Resources:

• The Local Project
• The Local Project - YouTube
• The Local Project - Instagram
• Aidan Anderson - LinkedIn 

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To get in touch with Build Beautiful or to follow us head to our socials:

on Instagram

on Facebook

on LinkedIn

If you'd like to be on the podcast, or want to collaborate with Build Beautiful feel free to contact us on buildbeautifulpodcast@gmail.com.