In this episode, Uvika Wahi dives into the fierce competition between the biggest players in the short-term rental industry, Airbnb, Booking.com, and Vrbo, as they ramp up efforts to recruit more hosts.

💡Key Takeaways:

• From celebrity endorsements and stress-free hosting promises to targeted ad campaigns, these platforms are pulling out all the stops to become the top choice for hosts.

• Booking.com’s ‘Open The Door’ campaign targets new hosts with bold ads, including a focus on inclusivity with its Travel Proud initiative and celebrity partnerships.


• Vrbo emphasizes stress-free hosting by promoting longer stays and repeat guests through its One Key rewards program.


• Airbnb continues its market dominance with its Experienced Co-Host platform, helping new hosts get started easily, and new ads targeting occasional hosts who want to monetize their homes.


• For professional property managers, these trends mean increased competition, price pressures, and the need to stay ahead by delivering high-quality service and leveraging new hosting tools.

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