Airbnb Social Media Marketing: Does My Short-Term Rental Need a Social Media Account?
Description
Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?
In this episode, I unpack the truth behind airbnb social media marketing and how to evaluate whether building a social presence is worth it for your Airbnb property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done airbnb social media incredibly well.
Time-stamps:
Considering the longevity of your project (1:55 )
Property owners that are doing Airbnb social media well (5:32 )
The behind-the-scenes of our property, The Commonwealth (8:57 )
Power Hour (11:08 )
Keeping up with content creation (12:26 )
Tips for staying consistent and batching (16:12 )
Social media should only be part of your Airbnb marketing plan (17:14 )
Mentioned in This Episode:
Take the Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97
Bolt Farm Treehouse: instagram.com/boltfarmtreehouse
Pink Dreams Cottage: instagram.com/pinkdreamscottage
Metricool: metricool.com
Later: later.com/try/trial
Plann: plannthat.com
Power Hour: Power Hour on Mondays at 1PM EST
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
United States
