Alan Siege is the Principal of Small Business Management Consulting, a 15-year old company, that assists small professional service and retail businesses  become more visible by improving the way they tell their business story and more profitable by refining their business model.

He has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College.  He’s led business workshops at the Brooklyn and Manhattan Chamber of Commerce, the Support Center of New York, the Brooklyn Business Outreach Center and the Business Division of the Brooklyn Public Library.

He is an Instructor for the FastTrac Program, (part of the NYC Department of Small Business Services) and an Adjunct Professor in the School of Professional Studies at New York University and Long Island University.

About our discussion he says, "Most of us are full of  'should' statements; we should be doing this and trying that and always, always moving forward.  I don’t think that’s always really possible; so  what I want to talk about is how this kind of thinking can get in the way of simple progress in your work as an entrepreneur.  In essence, it all about saying It’s OK to feel and say, 'I don’t know how to. . .' and even 'I don’t want to. . .'  when it comes to trying new ways of building a business.  Because once you say it, you can be free to actually doing it."