Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year
Description
Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.
In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.
You'll gain firsthand knowledge of:
- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.
- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.
- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.
- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.
Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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