The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)
Description
Ever felt like your attribution models were lying to you?
In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution.
Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success.
You'll discover:
- Why traditional dashboards almost led them to cut their best-performing channel
- The "invisible" channels driving record revenue
- How clean data and a fresh perspective changed Sendoso’s entire GTM strategy
If you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.
Follow Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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