Alaska and Hawaiian: now what?

Update: 2024-09-25

Description

Now that the U.S. government has approved the merger, Brett Snyder, Brian Sumers, and Jon Ostrower talk (and speculate) about how Alaska might navigate the logistics of acquiring Hawaiian. Alaska has a lot of work to do to combine the airlines' fleet, loyalty programs, and network strategy. It also needs to do something highly unusual for a U.S. airline — run two full-service brands on a single operating certificate.

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