Alastair Simpson is accustomed to adaptation. The first half of his life was spent in the pursuit of a professional football career (or soccer as we call it in the States). But things didn’t go as expected, and he found himself searching for a new path in life.

Football taught him discipline and to focus on excellence, traits that transferred well into a career in design. He’s led design teams at Atlassian and today, he’s VP of Design at Dropbox.

We spoke with Alastair about how he applies design principles to parenting, the role craft plays in making great products, and creating a work environment that supports the creative process.

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Bio

Alastair Simpson reports to the CEO and serves on the Executive team at Dropbox, where he leads the design team across all creative disciplines, including Brand, Product Design, Research, Content Design, and Operations. He also co-led, designed, and implemented Dropbox's transition to a Virtual-First working model. Previously, Alastair was Head of Design at Atlassian, where he played a key role in scaling the design team from 20 to over 300.

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