DiscoverLet's Talk Media with Vedant AkhauriAlchemizing Catastrophe, Mastering Your Mindset, and Everybody Pays a Vig (ft. Craig Sotkovsky: The Shaman from Jersey)
Alchemizing Catastrophe, Mastering Your Mindset, and Everybody Pays a Vig (ft. Craig Sotkovsky: The Shaman from Jersey)

Alchemizing Catastrophe, Mastering Your Mindset, and Everybody Pays a Vig (ft. Craig Sotkovsky: The Shaman from Jersey)

Update: 2025-11-16
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In this powerful episode of Let's Talk Media, Vedant Akhauri is joined by entrepreneur, author, mentor, and international speaker, Craig Satskovski.

Craig, who is known to many as "The Shaman from Jersey", is a human behaviorist and business mentor who helps entrepreneurs uncover their true identity and define their purpose in life.

Craig explains how he was able to alchemize everything he went through, defining a shaman as a "medicine man for themselves". His life story - including being a 9/11 First Responder, a cancer survivor, and facing bankruptcy and homelessness - is proof that we can truly rise above anything.

Our conversation explores the core principles Craig used to transform his life and why he encourages people to fail as often as they can. He asserts that the only real estate you truly own is your mindset.

We also discuss deeply psychological and entrepreneurial wisdom, including:

  • The Vig: An explanation of his book, Everybody Pays a Vig, which defines the vig as the cost or tax that everybody pays in life during their journey to growth and self-discovery.
  • Mindset Mastery: Why you must develop a mindset that's so overpowering it brings your subconscious patterns to conscious thought.
  • Healing Recall: The technique of recalling past circumstances, even catastrophic ones, by activating serotonin and oxytocin (the feel-good chemicals) instead of adrenaline and cortisol, thereby reframing the emotional attachment of bad memories.
  • Childhood Programming: The analysis of how your programming is established from 0 to 8 years old, and the need to change the change that one story that's been holding you back
  • Action Over Fear: Craig’s insistence that you must execute on your plan immediately, or else time will feed fear to the point of procrastination.
  • Our communication right now is the money, and why we are the commodity and store of value.
  • The 2920 Club: A discussion of how to maximize the 2,920 hours you have available each year outside of typical sleep and work, while still making personal and family time.
  • The Power and necessity of Raw Communication


Listen in for powerful insights on transforming your story. You can find Craig's works, including his book, and connect with him for a 15-minute free session via his website, craigovsky.com


Disclaimer: This episode covers mature subject matter from Craig's journey, including homelessness, addiction, and SA. Listener discretion is advised.

If you like what you hear, please subscribe and leave a rating to be notified of future episodes. You can subscribe wherever you get your podcasts. You can also follow us on Instagram @letstalkmediava.

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Alchemizing Catastrophe, Mastering Your Mindset, and Everybody Pays a Vig (ft. Craig Sotkovsky: The Shaman from Jersey)

Alchemizing Catastrophe, Mastering Your Mindset, and Everybody Pays a Vig (ft. Craig Sotkovsky: The Shaman from Jersey)

Vedant Akhauri