Aleks Bass, CPO Typeform - First 30-60-90 days, conflict, feedback
Description
Join host Rahul Abhyankar and Aleks Bass, Chief Product Officer of Typeform on this episode. At Typeform, Aleks leads product strategy, development and execution. Typeform helps brands with thoughtfully-designed tools that turn digital interactions into lasting personal connections, with no-code forms, quizzes, surveys, and asynchronous videos.
Aleks is a product leader with a 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. Prior to Typeform, she led products at Surveymonkey, Qualtrics (acquired by SAP), Workfront (acquired by Adobe).
Aleks' passion lies at the intersection of technology, insights, and strategy, and applying these disciplines to improve products, customer experiences, and marketing outcomes. As a leader her goal is to foster a culture of collaboration and accountability, instill a growth mindset, advocate for experimentation, and fully invest and respect the craft of creation.
In this episode, Aleks talks about:
- the evolution of market research
- what product managers should learn about how their products serve customers
- how successful product managers overlap across product, engineering, design for maximum impact
- the skepticism some executives have about conducting market surveys
- her framework for the first 30-60-90 days in a new company in a new role
- building stakeholder relationships by being clear about how to address conflict
- how to give effective feedback
- and a lot more...
United States
