Alex Harris on Building Partnerships That Drive Revenue and Mutual Benefit
Description
Callan Harrington sits down with Alex Harris, co-founder of Fiat Growth and Fiat Ventures, to unpack how great partnerships actually drive growth. Alex shares the story of bringing together two major players in insurance, Lemonade and Bestow, and transforming that collaboration into a revenue engine, not just a press release.
He explains how journey mapping, trigger-based campaigns, and data-driven targeting helped unlock meaningful customer adoption. Along the way, Alex opens up about his viral marketing roots and what the future of partnerships looks like in an AI-driven world.
Key topics covered:
[00:00 ] Intro
[03:42 ] Viral video breakthrough
[08:20 ] Full circle moment with Chime
[14:19 ] Building Fiat Growth
[17:56 ] Partnership strategy for Lemonade and Bestow
[24:43 ] Driving real revenue from partnerships
[26:02 ] Customer journey mapping for success
[28:29 ] Life cycle marketing tactics and triggers
[32:51 ] AI tools transforming services business
[35:02 ] Target pregnancy prediction data story
[37:34 ] Embracing AI without losing human connection
[39:37 ] Events becoming more important than ever
[40:22 ] Advice to younger self
Connect with Alex Harris on LinkedIn: https://www.linkedin.com/in/alexharrisjdmba/
Learn more about Fiat Growth: https://www.fiatgrowth.com/
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