Alex Jordan is a Principal Investigator at the Max Planck Institute of Animal Behaviour. His research interests are focused on the topics of animal perception and collective behaviour, including that of marine species.

Questioning ideas around self-consciousness and evolution, he argues against a hierarchy of species which sees humans at the top of the ladder. Instead, we must look past the artificial separation between the human and non-human. He insists that we should not use the human experience as a scale for comparison; just because something is different to our own experience doesn't mean that it should be considered lesser.