DiscoverHR Tech GTMAlex Kracov - Dock, Founder & Former VP Marketing of Lattice
Alex Kracov - Dock, Founder & Former VP Marketing of Lattice

Alex Kracov - Dock, Founder & Former VP Marketing of Lattice

Update: 2022-03-14
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Description

Alex covers community building, building the marketing funnel, finding the ideal customer profile, and prioritizing time as a founder.

  • The power of community building
  • Leveraging Linkedin with lower cost social platforms
  • Building audience with twitter and podcasting
  • Using partnerships and novel ways to promote events
  • How to do partner marketing when you have a small customer base
  • How billboards and out-of-home can help in HR
  • Moving from ideal customer profile to target use case
  • Thinking through the very early stages of product messaging
  • And more!

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Alex Kracov - Dock, Founder & Former VP Marketing of Lattice

Alex Kracov - Dock, Founder & Former VP Marketing of Lattice

EJ Lawless