Alex Pratt: Building an Industry on Trust, Vision, and Community
Description
In this episode, I sit down with Alex Pratt, Managing Director of Clarion Gaming — the powerhouse behind industry-defining events like ICE, iGB Affiliate, and iGB Live.
Our conversation goes beyond the headlines and press releases. We rewind to 2008, to a Budapest affiliate conference where our paths first crossed — a pivotal moment that set both of us on our journeys through the gaming industry. Since then, Alex has been at the forefront of shaping the global gaming and affiliate ecosystem.
We talk about the big moves — like relocating ICE to Barcelona and launching the ICE Research Institute — but we also dig into the deeper stuff: how trust fuels business, how real community is built, and what it means to lead with both vision and humility.
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