I am specially excited to introduce you to my today’s guest of the Swimvenue podcast, one of the world’s best swim coaches and legendary swimming commentator from Brazil, one and only, coach Alex. Alex told why he loves the sport of swimming (05:00 ), we spoke about his beginnings to the sport (06:58 ), and his story of becoming a coach (07:46 ). Alex told us about his unique coaching proposition (11:38 ) and about the most memorable race in his coaching career (13:49 ). We discussed the difference between art and science of swimming (17:04 ) and his perspective on mental training (18:36 ). Alex spoke about the key to success in swimming (22:00 ), the differences between good and great swimmer (24:06 ) and told the story of his team, Davie Nadadores (25:29 ). We then jumped to his journalism career and Alex told me what he loves the most about this work (37:32 ) and we discussed the popularity of swimming in his home country, Brazil (41:46 ). We spoke about the most interesting things about the swimming sport for TV spectators (45:53 ) and how can he feel the emotions and live the story of an athlete while commentating (51:16 ). Alex spoke about the first swimming olympic gold medal for Brazil in 2008 (52:10 ) and about his favorite swimming venue in the world (55:52 ). Alex told his predictions for Tokyo 2021 (57:39 ) and predictions for the first swimmer to break the 20 second barrier for the 50m freestyle (01:06:21 ). In the end of the episode we spoke about marketing and discussed how is the social media going to change the landscape of professional sport (01:13:20 ) and in (01:23:35 ) we wrapped up the conversation. Let’s connect I Alex on instagram: @alexpussieldi I Swimvenue on instagram: @swimvenue I Thank you very much for listening. If you loved the episode, please leave a review on your favorite platform. Message me anytime and let me know what you think.