Aligning Purpose & Profit with Bonterra CEO Erin Mulligan Nelson
Update: 2022-08-11
Description
As an Accidental Fundraiser and Chief Everything Officer, what do you prioritize – your organization’s viability or your ultimate mission and purpose? Many think you have to choose one or the other to be successful.
Bonterra CEO and tech titan Erin Mulligan Nelson says they go hand-in-hand – no need to choose between purpose and profit. Because if you’re properly doing what you set out to do, your donors will “stay with you, grow with you and advocate for you.” And your nonprofit will thrive.
Learn in this episode of Accidental Fundraiser how defining your purpose affects more than your marketing and talent acquisition, how social impact investing drives results, and why verifiable impact is the future of fundraising.
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