Alix Earle & The Downfall of Tik Tok Marketing
Update: 2023-01-06
Description
Are online trends growing faster than businesses can handle? In today's episode, Lily and Emma investigate the most recent viral influencer, "Alix Earle," and her immediate influence over Tik Tok users and the supply chain side of the business. Viral endorsements lead to overexposure, leading to severe supply chain issues for brands in the face of excessive demand. Are viral Tik Tok influencers and endorsements helping brands or hurting them?
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