Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, consultant, and bestselling author. 

A couple of years ago, I fell in love with the simplicity of his model 1-Page Marketing Plan, which is brilliant for GTM companies. 

It covers all the parts of the customer journey and is easy to grasp, especially for busy founders and product people who do not want or have time to study marketing for a semester. 

Allan is preparing to issue a new book in 2024, The Lean Marketing. 

In our chat today, we will briefly present the model, comment on some relevant trends in marketing and sales that inspired his new book, and bring you tactical tips on how to win the hearts and minds of customers in the age of fierce competition and AI. 

Allan’s links mentioned in the episode: 

https://www.linkedin.com/in/allandib/ 

https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/ 

https://go.successwise.com/

Upcoming book: https://www.amazon.com/Lean-Marketing-leads-profit-marketing-ebook/dp/B0CQ6T5KBY/
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