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Alternative Indicators: What Pinched Consumers Are Buying at the Liquor Store

Alternative Indicators: What Pinched Consumers Are Buying at the Liquor Store

Update: 2025-11-19
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We all want a little treat—even if we’re on a budget. That desire may be part of what’s shaping U.S. liquor sales; big spirits companies are seeing growth in the sales of their smaller bottles of liquor, while sales of the pricier larger sizes decline. What does that tell us about how consumers are feeling about their wallets? Host Alex Ossola discusses with Nadine Sarwat, director and equity research analyst at brokerage firm Bernstein. And finally, in this last episode of our alternative economic indicator series, WSJ investing columnist Spencer Jakab joins Alex to take stock of all four indicators in this series—Nevada employment, copper, heavy trucks and liquor—and the picture they paint about the broader U.S. economy. 




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Further Listening


Alternative Indicators: Can Nevada Employment Predict Where the Economy is Headed?


Alternative Indicators: What’s Dr. Copper’s Prognosis for the U.S. Economy?


Alternative Indicators: What Big-Rig Truck Sales Reveal About the U.S. Economy


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Alternative Indicators: What Pinched Consumers Are Buying at the Liquor Store

Alternative Indicators: What Pinched Consumers Are Buying at the Liquor Store

The Wall Street Journal