Join Coach Dan Gordon as he chats with Michael Veazey, a leading expert in Amazon sales and founder of the 10k Collective, a mastermind group for highearning entrepreneurs. Michael shares his insights on Amazon private labeling, market research, and the importance of branding. Learn how his clients collectively sell over $10 million annually and get tips on how to navigate the competitive landscape of Amazon FBA. Whether you’re a beginner or a seasoned seller, this episode is packed with valuable advice to help you succeed in the ecommerce world. Tune in for actionable strategies and inspiration to take your Amazon business to the next level!

Five Badass Q&As
Q1: What is Amazon private labeling and how do you get into it?
A1: Private labeling involves using someone else’s product and putting your own logo on it. However, it's evolved into what I call private label 2.0, where you develop unique aspects of the product. Amazon FBA lets thirdparty sellers use Amazon’s platform to reach customers.
Q2: What should you consider before deciding to sell a product on Amazon?
A2: First, ask yourself if it’s a good idea. Research the market to see if there’s demand and low competition. Use tools like Helium 10 and Jungle Scout to gather data. Remember, the size of the market doesn't guarantee your success; focus on the market share you can capture.
Q3: What are the key steps to promoting a product once it's on Amazon?
A3: Focus on advertising and great SEO. Choose keywords carefully and use them in your listing title and bullet points. Amazon's automatic advertising can also help. Getting your product in front of people is crucial, as Amazon has high conversion rates.
Q4: Should you sell on multiple channels or just focus on Amazon?
A4: It depends on your business stage. For beginners, it’s better to focus on one platform and master it before expanding. Running a not very functional Shopify site alongside Amazon can be timeconsuming and unproductive.
Q5: What are some common mistakes Amazon sellers make?
A5: One major mistake is not taking seriously what's working and trying to make failing products succeed. Be willing to walk away from products that don’t show promise and focus on optimizing and marketing successful ones.

Five Badass Quotes
1. Different is better than better.
2. Amazon is the Google of physical products.
3. Market research is key to successful private labeling.
4. Branding can make a huge difference in a crowded market.
5. Focus on what works and let go of what doesn’t.
Five Badass Takeaways
1. Market research is crucial before launching any product.
2. Branding and unique product features are essential for success.
3. Use Amazon’s advertising and SEO tools effectively.
4. Be willing to abandon failing products and focus on winners.
5. Selling on Amazon requires time, money, and commitment.
Contact Info
 Michael Veazey's email: michael@amazingfba.com
 10k Collective: https://theamazonmastermind.com
 Build guide: https://go.amazingfba.com/build

Chapters
0:00  Introduction
1:20  What is Amazon private labeling?
3:50  Market research and product selection
6:30  Steps to get your product on Amazon
8:40  Promoting and advertising on Amazon
11:15  The importance of branding
13:00  Common mistakes Amazon sellers make
15:45  Overview of the 10k Collective
18:10  Michael’s advice for new sellers

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