Amazon is reportedly developing its foundation model, codenamed Olympus, which could significantly shift its generative AI strategy. After investing $8 billion in Anthropic, is Amazon moving to reduce its reliance on external AI providers? With AWS’s re: Invent conference promising “needle-moving AI updates,” the stakes are high. Explore Amazon’s AI ambitions, how this fits into the broader generative AI landscape, and what it signals about their competition with OpenAI, Microsoft, and Google.

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