Amazon says its AI shopping assistant Rufus is so effective it’s on pace to pull in an extra $10 billion in sales
Update: 2025-11-02
Description
Amazon's AI shopping assistant, Rufus, is making waves with 250 million users and a 140% increase in monthly users. It's driving a 60% higher purchase rate and expected to generate over $10 billion in extra annual sales. Amazon is expanding Rufus globally and adding features like Help Me Decide. Meanwhile, AI is boosting Amazon's advertising business and enhancing shopping experiences with tools like audio product reviews and camera-based searches. Amazon is investing heavily in AI with a new $11 billion data center, Project Rainier.
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