American's puzzlingly rigid journey to remake distribution
Update: 2024-05-02
Description
American Airlines has a bold, new strategy that forgoes managed corporate bookings for direct bookings while remaking its entire sales effort. With the first quarter over and done, how is that plan-turned-strategy working out so far? This week, Brian Sumers, Brett Snyder and Jon Ostrower discuss the first indicators of American's grand plan.
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