An SMP5 Brand: From Vision to Building with Jennifer Haworth, Chief Marketing Officer
Description
Today, Mike is talking to Jennifer Haworth, Executive Vice President and Chief Marketing Officer at Globe Life. Jennifer shares her early career struggles in the ruthless advertising world, which eventually led her to stumble upon Globe Life's in-house agency on a whim. By developing a mindset of turning obstacles into opportunities, Jennifer persevered through years of resistance to unify Globe Life's fragmented marketing efforts under one brand. Hear how her relationship-building talents allowed her to spearhead Globe Life's iconic sports partnerships and evolve the company into the nationally-recognized household name it is today.
This is the Level Up Lifestyle podcast. Make sure to follow along our journey by visiting our social channels here: https://linktr.ee/theleveluplifestyle
United States
