An interview with Ugandan author Nicholas Aruho where we talk about his book The Ideal Startup
Update: 2023-03-01
Description
We interview Ugandan Author Nicholas Aruho. He has written two other books before. The Breakthrough as well as Beyond Education. In the podcast we share highlights about his book the idea startup. We talk about the different phases that you go through as an adult and how you respond as an entrepreneur. We talk about the factors that influence business. Political, Social Dynamics, Technological Aspects and Economic. In the book he also highlights some of Ugandan businesses that are making a difference. We also talk about how to finance your business. Debt financing, Equity financing, Grants and SACCOs-a unique Ugandan tool. He also talks about the marketing mix. Differentiation, customer retention and communication strategy. He also shares a rich section which discusses Taxation and Accounting. The accounting section is a must have for all those that have set up a business but that are not farmiliar with basic accounts.
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