Anaita Sarkar’s secrets to a booming green business and TikTok fame
Description
Anaita Sarkar knows how to back herself. The serial entrepreneur left behind a career in marketing to found her first brand, Olivia & Co, despite having no experience in fashion or small business. Several years later, horrified by the amount of waste her products were contributing to the planet, Anaita switched tack again to create Hero Packaging.
Since launching in 2018, Anaita’s compostable mailer has sold over 15 million units to 40,000 businesses globally. The accidental eco-warrior is now a passionate convert to sustainability and the green economy. Her can-do attitude has taken the startup from strength to strength and provides the perfect fodder for Anaita to deliver small business tips to a legion of 300,000 devoted TikTok followers.
Did we mention she’s also the author of the best-selling book Sell Anything Online? She’s here today to take a look back at her career and share some of the highs and lows of being a female founder.
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