On the scent: Aerre and Floraly founder Alec Ramsey knows how to build cult brands
Description
Alec Ramsey is a chronic overachiever. The Sydney-based serial entrepreneur builds globally successful brands like it’s a sport – the latest being cult budget-friendly fragrance brand Àerre, which creates convincing dupes of luxe perfumes so you don’t have to fork out for an exxy Tom Ford or Maison Margiela.
Disruption is his game. Flower delivery service Floraly uses tech to deliver fresher, more sustainable flowers. Churchill Gowns sells academic gowns online, undercutting universities by selling to directly students. His startup accelerator Idea Crunch helps founders prove their business models and get funding from investors.
And it all started with a novel idea in the schoolyard that made him his first $100. Alec Ramsey, welcome to First Act.
More info at aerre.co.
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