Andrew D Ive talks with George Zheleznyi, founder of Cultimate Foods
Update: 2023-03-19
Description
Cultimate Foods was the idea of George Zheleznyi's. Already in the cell based arena, George realised that, unless people had an ethical reason or a health reason for not eating meat, that they would try plant based meat once and almost always, never buy a second time.
George wanted to find out why this was and to find a solution to the problem so people could be converted to eating plant based meats.
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