Andrew Talks 002: Adobe Summit 2025 - Adobe Analytics Rockstars Review
Update: 2025-05-19
Description
In this episode, I start to watch the Adobe Summit 2025 content, focusing on the top 10 I highlighted in a previous Digital After Dark, but making my way through all 41 sessions I thought would be worth watching.
I tried to do this more as a reaction podcast, but it did not work the way I wanted. Instead of scrapping this or trying to redo the entire recording, I decided to VERY HEAVILY edit it and release it. You do get my real reaction while watching it. Overall, it went from over an hour of recording, down to 18 minutes. Going forward, willl watch and then record my thoughts on it.
TIMESTAMPS:
00:00 Introduction to Adobe Summit 2025
01:14 Overview of the Analytics Rockstar Competition
02:20 Contestant Introductions and Expectations
02:27 Jeff First Tip: Internal Campaignå
04:00 Jen First Tip: Reporting by Content Date
05:46 Mandy First Tip: Calculating Weighted Comps
07:17 Trent First Tip: Journey Canvas - Winning or Losing with your Redesign
08:47 Jeff Second Tip: Advanced Techniques for Internal Campaign
10:16 Jen Second Tip: Campaigns for Mobile Apps
11:10 Mandy Second Tip: Estimating Cost of Missing Data
13:05 Trent Second Tip: Market Channels Analysis
14:01 Final Thoughts and Winner Announcement
18:22 Andrew Talks Outro
I tried to do this more as a reaction podcast, but it did not work the way I wanted. Instead of scrapping this or trying to redo the entire recording, I decided to VERY HEAVILY edit it and release it. You do get my real reaction while watching it. Overall, it went from over an hour of recording, down to 18 minutes. Going forward, willl watch and then record my thoughts on it.
TIMESTAMPS:
00:00 Introduction to Adobe Summit 2025
01:14 Overview of the Analytics Rockstar Competition
02:20 Contestant Introductions and Expectations
02:27 Jeff First Tip: Internal Campaignå
04:00 Jen First Tip: Reporting by Content Date
05:46 Mandy First Tip: Calculating Weighted Comps
07:17 Trent First Tip: Journey Canvas - Winning or Losing with your Redesign
08:47 Jeff Second Tip: Advanced Techniques for Internal Campaign
10:16 Jen Second Tip: Campaigns for Mobile Apps
11:10 Mandy Second Tip: Estimating Cost of Missing Data
13:05 Trent Second Tip: Market Channels Analysis
14:01 Final Thoughts and Winner Announcement
18:22 Andrew Talks Outro
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