On this episode of Coffee with a Journalist, we sit down for a chat with Anna Mahan, the Associate Commerce Editor at Country Living, calling in from Alabama. Anna gives us a behind-the-scenes look at her role as a “shopping editor”—from curating gift guides and product roundups to navigating the chaos of her inbox, especially during peak shopping seasons like Amazon Prime Day and the holidays. She shares what makes a pitch stand out (hint: keep it personal, relevant, and don’t forget those price points!), her favorite subject line strategies, and the importance of affiliate partnerships for getting your products featured. If you want to unlock the secrets to pitching (and catching the eye of an editor at a major publication), you won’t want to miss this conversation!