Answering Your Email Marketing Questions! Plummeting Open Rates, Hidden Email Scams, and AI implementation
Update: 2025-10-30
Description
It’s your turn to take the mic!
In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams.
Don’t miss this actionable, bite-sized episode to help you become a stronger sender today!
You'll learn:
- How to use AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls
- The truth behind declining open rates
- How BIMI implementation can boost subscriber trust
- How to protect your brand against sophisticated email scams, including the emerging threat of SpamGPT
- How to account for the inbox changes at Apple and Yahoo that are affecting your deliverability.
…and more!
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
[00:44 ] AI in email: Balancing automation with human touch
[02:43 ] Troubleshooting declining open rates: Beyond surface metrics
[05:05 ] Email scams and building trust with BIMI
[07:24 ] Cost-effective brand authentication solutions
[08:21 ] Connect with us: Share your email marketing questions
[09:06 ] Outro: Resources for stronger senders
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
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- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
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