I chatted with founder and CEO of McSquares (mcsquares.com), Anthony Franco, and on this episode, we discussed:

:21 - The importance of creating a culture of employee empowerment.
3:54 - How he originally got involved in Effective UI and grew that to become one of the largest UI agencies in Colorado.
8:06 - His views on luck, and why it’s critical to have an ‘Opportunity Radar’.
11:03 - The importance of finding the ‘Hells yes!’ in opportunities that might not be an immediate ‘Hells yes!’
16:37 - Making the transition from UI design to manufacturing whiteboards.
18:00 - The failed app that would eventually inspire the creation of McSquares.
21:57 - How getting “fired” from Effective led to the creation of McSquares.
25:26 - Why he poured his own money into funding the initial concept.
29:59 - His approach towards inventing new ideas.
32:18 - Why he thinks that most people shouldn’t become entrepreneurs.
40:23 - The most brilliant marketing idea he had that didn’t work.
43:18 - A huge risk he took early-on that almost cost the company.
47:00 - His process for deciding whether or not to give up on an idea.
52:23 - The best advice he gives to new entrepreneurs.
Items we chatted about:
Effective UI: The Book. https://www.oreilly.com/library/view/effective-ui/9781449380465/
Connect with Anthony Franco on LinkedIn. https://www.linkedin.com/in/anthonyfranco/

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