I chatted with Matt Giovanisci, the creator behind the brilliant MoneyLab (moneylab.co), Lasso (getlasso.co) and a ton of other amazing brands and we discussed:

2:22 - How he lost almost $180,000 in revenue overnight and what he’s doing to fix it.
4:14 - Why he thinks meditation is simply a short-term fix and symptomatic of a much greater problem.
9:07 - How he used the DayOne app to reflect on his days and look back on everything he’s accomplished.
15:57 - Why he doesn’t believe in ‘Goals’, and how he stays focused on the now.
18:50 - Matt’s struggles with anxiety over the years, and solutions he’s found for dealing with it.
26:38 - The latest ‘Amazon’ commission cut and how that’s impacted his business.
32:22 - How he accidentally created recession-resilient businesses.
36:05 - Why he chooses business niches and topics that he’s interested in learning and writing about.
39:50 - The importance of focusing on ‘long-term’ marketing tactics.
42:28 - His process for developing the initial concepts of brands and websites he develops.
46:30 - How he grew a website to 100k+ visitors a month with zero social media.
50:39 - A breakdown of his approach towards writing articles that attract tons of traffic.
54:03 - His process for researching and writing his epic blog posts.
57:28 - Why MoneyLab articles often take 3+ days to write.
1:05:16 - How he originally came up with the idea for his SaaS, Lasso, by scratching his own itch.
1:11:04 - Their process for iterating Lasso and how they’ve adapted user-feedback into a kickass product.
1:15:04 - Building for what people want NOW.
1:18:08 - Why he believes that 90% of your time and energy should be spent on making a GREAT product.
1:24:11 - How he spent an ENTIRE MONTH on one sales page, and why that’s been critical for sales.
1:32:32 - On the importance of getting people to an ‘Aha!’ moment when building a SaaS product.
1:35:27 - How Jason Zook shamed Matt into quitting ‘cream + sugar’ in coffee.

Items we chatted about:
Matt’s MoneyLab site. https://www.moneylab.co/
Matt’s pool care brand SwimUniversity. https://www.swimuniversity.com/
Lasso, the SaaS for affiliate marketing. https://getlasso.co/

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