Episode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.

Meister talks about the recent uptick in corporate apologies in the specialty coffee sphere, evaluates their effectiveness, and discusses how they fit into a conversation about marketing ethics. Meister goes further and  breaks down the essential elements of truly effective and meaningful apologiesand offers some thoughts about following up and following through.

Special guests on this episode include Tymika Lawrence, co-host of the No Free Refills podcast; Sprudge Editor-At-Large Jenn Chen; and John Kador—author of Effective Apology: Mending Fences, Building Bridges, and Restoring Trust. 

“To my mind, apologies should be a first consideration, not the last. Companies, organizations, individuals who have a practice of apology actually have better outcomes,” says Kador, “it struck me as I was undertaking this book that it would be a service, I think, to demonstrate with evidence that apology, far from showing weakness and vulnerability, is actually a sign of strength and character. American corporations always do the right thing after they've tried everything else.”

What makes an effective apology? What are the steps one should take to follow through with said apology? Find out all of this and more on the latest episode of In Good Taste.