Apple doesn’t participate in big industry-wide events such as CES, IFA or E3. Apple holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers.

So far in 2025 Apple has held one event: it’s Worldwide Developers Conference (WWDC) which kicked off on June 9 with a keynote in which Apple showed off the new features coming in the next version of its operating systems: iOS 26, iPadOS 26, watchOS 26 and macOS 26 Tahoe.

The next Apple Event will take place in on September 9, when Apple is expected to launch its new iPhones for 2025.

To prove that it can launch new products without holding an event, prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5.

Read on to find out about the events Apple will hold and Apple’s new product launches coming in 2025.

When is Apple’s next event?

• iPhone event, September 9

We can confirm that Apple will hold an event on September 9. It is highly likely that this will mark the launch of a new iPhone and Apple Watch.

See the September event section below for more information.

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Apple

What time will the next Apple event start?

Apple keynotes usually start at 10 am PT/PST, and the September 2025 event is no different.

That translates to the following times in the countries where most of our readers live:

• U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)





• Canada: as above, and 2 pm (AST/ADT)





• U.K.: at 6 pm (GMT/BST)





• Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)





• India: at 10.30 pm (IST)





• Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)





• New Zealand: Next day at 5 am (NZST/NZDT)

Timings can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (later in 2025 both the U.S. and U.K. will change back on October 26).

Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K.

If Apple doesn’t hold an event and instead just issues a press release that usually happens around 8 am PT, 11 am ET and 4 pm GMT/BST.

How long does an Apple event last?

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Foundry

Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.

The September 2024 event was 1 hour 38 minutes.

When does Apple usually hold events?

Apple usually holds three or four live or live-streamed events throughout the year. During these events, the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:

• March/April: Spring event (in 2024 this was held in May)





• June: WWDC – the Worldwide Developers Conference (iOS, macOS previews)





• September: Fall event (iPhone and Apple Watch)





• October/November: Late-fall event (Macs and iPads)

This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all.

In 2024, Apple held three events: one on Tuesday, May 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the AirPods 4. In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release.

In 2023 there were three events: WWDC in June, an iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.). Similarly, in 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though.

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</button><figcaption class="wp-element-caption">Apple launched the new iPhone, Apple Watch, and AirPods Pro in September 2022.</figcaption></figure>

Apple

What will launch at the Apple events in 2025

Here are the events we expect to see in 2025, and what could launch.

September iPhone event 2025