Apple Plans to Use a Custom Model of Google's Gemini AI to Power Siri, Report Says
Update: 2025-11-04
Description
Apple and Google team up to create a custom AI model for Siri, marking a significant shift in Apple's AI strategy. The partnership, revealed by tech reporter Mark Gurman, is a strategic and cost-effective move for Apple, as Google offered a better financial deal than Anthropic. The custom Gemini AI will handle tougher tasks on Apple's secure cloud servers, while Apple's in-house AI models will process personal data directly on devices. Despite lagging in the AI race, Apple's financial health is strong, and this partnership could redefine Siri's capabilities in the coming years.
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