DiscoverPocket-lintApple is being overly ambitious with Apple Intelligence, and it knows it
Apple is being overly ambitious with Apple Intelligence, and it knows it

Apple is being overly ambitious with Apple Intelligence, and it knows it

Update: 2025-02-20
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Apple is banking a lot on Apple Intelligence. It's the main selling point of the iPhone 16 lineup, including the new iPhone 16e -- in fact, it's why all those devices use an A18 chip instead of a mixed set of processors. It's also becoming a major feature of macOS and iPadOS, so there's no turning back for the company, at least not without a lot of engineering work, not to mention backtracking on marketing.

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Apple is being overly ambitious with Apple Intelligence, and it knows it

Apple is being overly ambitious with Apple Intelligence, and it knows it

Roger Fingas