Appreciating Culture Through Fashion: Ritika and Niki Shamdasani, Co-Founders of Sani
Description
Host Neha Sampat, CEO of Contentstack, and Ritika and Niki Shamdasani, sisters and co-founders of Sani, get together over a glass of wine and discuss starting a business with family, honoring cultures authentically, and entrepreneurship as a “series of small steps.”
Sani is a South Asian-inspired fashion brand with thoughtfully designed and culturally inspired clothing.
Neha, Ritika, and Niki discuss:
- Overcoming conflict when working with family
- Cultural appreciation through education
- Navigating the “seasons” of entrepreneurship
- Creating compelling content to engage your audience
The Dreammakers enjoyed a glass of wine while they talked: Domaine Roux Pere & Fils Santenay Beaurepaire Premier Cru 2018. It’s a Pinot Noir from Burgundy, France with aromas of rose petals, violet, red fruits and a hint of licorice.
Other show notes:
- Any song by Drake or Taylor Swift is Ritika’s wake up song. Kangna Tera Ni by Dr Zeus is Niki’s.
- How I Built This is Ritika’s recommendation for her 19-year-old-self
- Chameleon Caramel Cold Brew is Ritika’s drink recommendation. Niki recommends Matcha.
Follow Host Neha Sampat on LinkedIn and @nehasf
Follow Guests Ritika Shamdasani on LinkedIn and Niki Shamdasani on LinkedIn and @sani_sisters
Follow @Contentstack
Follow @sanisisters on TikTok
United States
