Are B2B eCommerce Teams Understaffed?
Update: 2025-07-11
Description
Key takeaways from this week's episode:
Home Depot continues expanding into B2B, leveraging its digital strengths and logistics infrastructure.
B2B eCommerce teams are significantly smaller than their B2C counterparts, often due to legacy thinking.
88% of the Master B2B community believes B2B eCommerce teams are too small.
Many B2B companies lack foundational digital roles like merchandisers or CMOs.
Understaffing can lead to lost revenue, poor customer experience, and missed market opportunities.
B2B companies must rethink how they structure and resource eCommerce teams to compete in today’s digital-first world.
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