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Are Big Ads Worth The Spend?

Are Big Ads Worth The Spend?

Update: 2024-02-12
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Description

Celebrities, talking cats, and bad animation, did those Big Game ads connect?


(00:21 ) Ricky Mulvey, Dan Boyd and Deidre Woollard discuss:

- What brands are looking for from a major spend.

- The increasing bifurcation of the watching experience.

- If it takes more than a celebrity or three to make a great ad.


(19:11 ) Mary Long and Rick Munarriz compare Match and Bumble and break down the prospects for these two publicly traded matchmakers.


Companies discussed: PARA, DIS, PDD, MTCH, BMBL, ETSY, VZ, CGSP, RDFN, MNST


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Host: Deidre Woollard

Guests: Ricky Mulvey, Dan Boyd, Mary Long, Rick Munarriz

Producer: Ricky Mulvey

Engineers: Dan Boyd, Rick Engdahl

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Are Big Ads Worth The Spend?

Are Big Ads Worth The Spend?

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