Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha
Update: 2025-05-26
Description
🔍 Key topics include:
- What is Connected TV (CTV) and how it differs from OTT
- The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more
- Ad-supported vs. subscription-based streaming: who's winning?
- How high CPMs on CTV can still deliver ROI
- Cross-platform viewership and subscription fatigue
- Innovations like shoppable content and smarter audience targeting
- What brands and agencies should know before entering the CTV space
💡 Whether you’re in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing.
🔗 Listen now and get ahead of the curve on the future of TV in the Middle East.
Watch the Full Episode and Follow us on Social Media! ↓
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