DiscoverThe Media Club with Matt DeeganAre Journalists Now Influencers Too?
Are Journalists Now Influencers Too?

Are Journalists Now Influencers Too?

Update: 2025-09-12
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Description

An online spat reveals a new truth about modern journalism. Alex Hudson, Editor-in-chief of Everything Popular is Wrong, takes a trip into Substack to investigate.


Also on the pod: Lachlan Murdoch wins the succession battle. TV critic and media writer Scott Bryan tells us who are the real winners and losers. 


All that plus: why are streamers so reluctant to fund an antibullying body? The Observer staff face up to their new reality... and, in the Media Quiz, our guests take part in a branding exercise.


The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.com


Become a member for FREE when you sign up for our newsletter at themediaclub.com


A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.


We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.uk


What The Media Club has been reading this week:

Lachlan takes control of News Corp

Culture Secretary Pressing Streamers on CIISA

Observer cuts pagination and casuals

Gregg Wallace sues the BBC

Fridge Magnate Takes Channel 4 Job

AI Startup Plans 5000 Podcasts at $1/ep

Journalists vs Influencers

Oh, the glamour! Scott’s NTA behind the scenes article

James Corden & Ruth Jones head to Apple TV

STV announces name of radio station

New York Times adds new subs tier



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Are Journalists Now Influencers Too?

Are Journalists Now Influencers Too?