We’re back with a wide-ranging conversation straight from the heart of creator life—where gear obsession, storytelling, and the struggle to stay authentic collide in the world of photography and videography.We kick things off with a deep dive into the balance between efficiency and creativity. From heavy rigs and stabilization straps to lightweight Fujifilm setups, we break down why sometimes mastering what you already have beats constantly chasing the newest camera body or lens.Then it’s all about storytelling—the secret ingredient behind powerful content. We talk about audio strategy, pre-planning narrative beats, and shaping light to create visuals that actually connect. This isn’t about chasing trendy aesthetics; it’s about building meaning into every frame.Later, we dive into the pressures of social media and the algorithm-driven content grind. Platforms reward quantity and trends, but at what cost? We unpack the tension between growing an audience and staying true to your creative vision—plus why burnout is real when you’re creating just to feed the feed.We also dig into the rise of AI tools, mobile editing workflows, and CapCut shortcuts—what speeds up the process, what holds you back, and why sometimes slower, intentional storytelling still wins. And yes, we get spicy about Leica culture, mediocre workshops, and the false promises of “viral shortcuts.”If you’ve ever felt stuck between your gear bag and your Instagram grid, or wondered how to build meaningful work in a landscape obsessed with trends, this episode is for you.🔗 Website: [https://www.cortandluke.com](https://www.cortandluke.com)📸 Instagram: [https://www.instagram.com/cortandluke](https://www.instagram.com/cortandluke)🎬 TikTok: [https://www.tiktok.com/@cortandluke?\_t=8r93xifpxqy&\_r=1](https://www.tiktok.com/@cortandluke?_t=8r93xifpxqy&_r=1)Hosted by: Luke Montgomery and Cort Letcher