DiscoverThe Drum PodcastAre marketers truly ready for 'personalization at scale'?
Are marketers truly ready for 'personalization at scale'?

Are marketers truly ready for 'personalization at scale'?

Update: 2025-07-31
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It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it seems that dream is closer than ever. But is the business ready for it?

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Are marketers truly ready for 'personalization at scale'?

Are marketers truly ready for 'personalization at scale'?