DiscoverThe Drum PodcastDeloitte Digital US CMO Mark Singer: What is an agency, anyway?
Deloitte Digital US CMO Mark Singer: What is an agency, anyway?

Deloitte Digital US CMO Mark Singer: What is an agency, anyway?

Update: 2025-09-18
Share

Description

A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-long tug-of-war between consultancies and marketing shops, and (of course) how AI is going to change everything.

Hosted on Acast. See acast.com/privacy for more information.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Deloitte Digital US CMO Mark Singer: What is an agency, anyway?

Deloitte Digital US CMO Mark Singer: What is an agency, anyway?