“When you're thinking about a creative field or just bringing creativity to whatever field you have, creativity is often about finding the hidden thing, finding the thing that nobody else is seeing and taking it to reality. Don't think that make believe or imagination or weird ideas are not worth it. I had some mentors in my life that allowed me to understand how you should take make believe seriously, because if you go down this kind of wild path, you find something beyond what's going on, and eventually the world is going to normalize it and integrate it. Otherwise, it just won't work. So don't worry about being out there. We need people to be thinking beyond what is toward what could be. I think that's number one. The second thing is that the way you do things is as important as the things you do. It's not just about the product; it's about how you do it because how you do it actually has more repercussions sometimes than the product. You might create a great product, but if everyone working on it is angry and the people you're trying to serve aren't excited about it or they've been taken advantage of to make it come into the world, that leaves more bad stuff that's harder to see but has an equal or bigger impact. Just how you make it is as important as what you make.”

Scott Doorley is the Creative Director at Stanford's d. school and co author of Make Space. He teaches design communication and his work has been featured in museums and architecture and urbanism and the New York Times. Carissa Carteris the Academic Director at Stanford's d. schooland author of The Secret Language of Maps. She teaches courses on emerging technologies and data visualization and received Fast Company and Core 77 awards for her work on designing with machine learning and blockchain.  Together, they co authored Assembling Tomorrow: A Guide to Designing a Thriving Future.

www.scottdoorley.com
www.snowflyzone.com
https://dschool.stanford.edu/
www.penguinrandomhouse.com/books/623529/assembling-tomorrow-by-scott-doorley-carissa-carter-and-stanford-dschool-illustrations-by-armando-veve/

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