Summary

In this episode, Kyle Bradburn, Greg Rotzell, and Tyler Vander Meulen discuss the importance of assessing the sales process and salesperson in a private club. They emphasize the need for an honest assessment and highlight the lack of club assessments in the industry. The hosts share their experience of secret shopping clubs and reveal some alarming data, such as 25% of clubs not responding to inquiries and only 8% of clubs following up with additional contact. They stress the importance of building rapport with prospects through phone calls and personalized emails. The hosts also discuss the use of data and benchmarks to evaluate the sales process and identify areas for improvement. They recommend utilizing a CRM system, such as Capstone Drive, to track and analyze sales data. Finally, they emphasize the need for continuous assessment and improvement in the sales process.

Takeaways

• Regularly assess the sales process and salesperson in a private club to identify areas for improvement.


• Build rapport with prospects through phone calls and personalized emails.


• Utilize data and benchmarks to evaluate the sales process and identify areas for improvement.


• Use a CRM system, such as Capstone Drive, to track and analyze sales data.


• Continuously assess and improve the sales process to ensure success.

Chapters

00:00 Introduction and Overview00:36 The Importance of an Honest Assessment07:59 Building Rapport with Prospects13:26 Using Data and Benchmarks to Evaluate the Sales Process25:30 Continuous Assessment and Improvement32:07 Conclusion