In this episode of Signal & Noise, we dive into the world of astroturfing—when organizations disguise their campaigns as grassroots movements to sway public opinion. Learn how powerful groups use deceptive tactics to mimic genuine support, creating ‘fake’ public sentiment on issues ranging from politics to consumer products. We’ll explore examples of astroturfing, discuss why it’s so effective, and share tools to help you recognize these misleading campaigns. Join us to uncover the signs of fake grassroots movements and become a more informed, critical media consumer.